Are you an Etsy seller trying to promote your Etsy store? I know that you are one of the busiest entrepreneurs on earth. Creator, marketer, salesperson, publicist, customer relations officer- these are a few of the several roles that you play in order to successfully make your Etsy sales. The surprising fact is that most Etsy sellers don’t do it full time as well. This means that apart from all the above-mentioned roles you also have a day job and a family to look after. Phew just listing out your duties makes me exhausted. Don’t worry, you are not alone in your tiring journey. There are several resources, apps and guides available online to make your life teeny weeny bit easier.
The problem with all the material available online is the paradox of choice. There is so much available online that analyzing the right one becomes a separate problem on its own. Don’t worry, we are here to do the grinding for you. Here is the one-stop shop to get all the all resources you will need to market your Etsy shop like a rock star.
Top 10 must have marketing apps for every Etsy seller to promote your Etsy store:
The rise of smartphones and mobile devices have to lead to the arrival of apps in all aspects of our life. Mobile apps have the power to increase the quality of our lives by automating, quantifying and analyzing small mundane activities of our day to day life. Marketing is one of the most time-consuming tasks in the life of an Etsy seller. Automating your Etsy marketing can reduce your time and resource consumption considerably. Like all good things in life, automation too has its downside. Excessive automation might create a robotic user experience. Here are some apps that let you automate your marketing efforts without losing the human touch.
1 – Social Rank
Social rank allows you to understand who your Twitter and Instagram followers are. It allows you to make segment and sort your followers based on various criteria. It allows you to sort followers based on various factors such likes, comments, retweets, engagement etc. Once you have the sorted out data you can take appropriate action such as direct messaging, list building and so on to increase conversion. The key of this tool is to increase personalization of your messages.
2 – SocialInsights.io
After spending hours promoting your products on Instagram, you would like to know whether your efforts paid off right? Well, SocialInsights will tell you just that. By analyzing the data from your Instagram account, it will give you the total number of followers gained and lost in the last day, week, month. With easily digestible statistics provided in the form of graphs, SocialInsights.io is one of the most effective Instagram analytics tools available today.
3 – Moz
One of the most important authorities in the SEO is the Moz blog. Their tool, Moz is one of the best tools available to determine the page and domain authority of a particular website. Whether you are writing guest posts on another website, getting a featured article about your store and obtaining backlinks the Moz tool will help a great deal to identify the authority of the website.
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4 – Klout
If you are into social media marketing you would have already heard of Klout. It is a tool that utilizes social media analytics to gauge your online presence. It analyzes all your data and provides a numerical value called the Klout score. Klout score ranges between 1-100 and the more your score, more is your social media reach. The Klout score has recently faced a lot of backlash for not including several emerging social media networks such as Pinterest and Snapchat. Yet it creates a fair representation of a person’s influence over the well established social media networks. It is especially useful while working with influencers.
5 – Buzz Stream
Buzzstream is a tool that helps you manage your Outreach efforts. It is a paid tool that effectively helps you gather and maintain contacts from various sources and make sure your outreach efforts are efficient. Buzz stream helps you in finding the contact information of influencers and maintaining them, automating the timely responses.
6- Canva
Images are an integral part of any successful social media campaign. Canva is a powerful free image editor (a paid version with high-end features is also available) that lets you create impressive images. It provides a plethora of features that allows you to create stunning images. Its large set of CC0 images, editing options, text and color palette options all add to make it a go-to tool for all serious social media marketers.
7 – Riffle
It is a google chrome extension that allows you to tweet better. It provides twitter analytics such as the number of followers, tweets,re-tweets and favorite links of any follower. This kind of data though not accurate will help in gauging the social influence of any particular user. It helps you in building an instant rapport with any twitter user by giving an insight into their social activities thus making interactions more meaningful and personal.
8 – ReferralCandy
In today’s social world, friends are the biggest influencers in our buying decision. Referrals have become a natural part of our social media activities. Referral candy helps you incentivize the referral process making it mutually beneficial for you, referrer and the potential customer. ReferralCandy creates a unique referral link to all your customers. All their referrals are tracked with the help of that link and appropriate offers and perks are offered to the referrers on your behalf. It is basically a one stop shop for all your referral marketing needs.
9 – NerdWallet Indie
Do you want to promote your store with coupons and promo codes? Have a lot of customers asked for offers and discount coupons from your store? Nerd wallet Indie is just for you. Nerd wallet indie is a site where independent sellers can advertise their store and promote their coupon codes and discounts with thousands of shoppers who are interested in handmade products.
10 – Etsy sales map
This is an essential tool that should be in the toolkit of any serious Etsy seller. Etsy sales map creates a map of the geographical location of your user base. The visual representation of this data helps to understand your customers better. This better understanding can help you create better products that fit customer requirements. This also helps in effectively planning your marketing and promotional efforts.
Conclusion
The journey to Etsy success is not easy. Any guidance and tips that can help you is a boon. But whom to trust and which tools to pick that is the biggest problem today. This blog post is intended to tackle just that problem. Go ahead and check the blogs and apps that we suggested.
Happy selling!
