There comes a time when you may want to start making money from your blog. Or perhaps you’re starting a blog with the intention of creating an income from it. Whatever the case, blogging has grown to be a hugely profitable business over the past few years and it’s only natural to want a slice of the pie.
I’m not going to sugar-coat things: making a decent income from your blog takes a lot of time and work. I didn’t start making a livable income from my own blogs until after about three years. I’m not saying that it will take you this long, but it doesn’t happen overnight.
Why not? Because you have to first work on building trust with your audience and allow them to grasp your knowledge. Building trust is SO important if you plan on selling to visitors and subscribers. Think about it, who are you more likely to purchase from or click on an affiliate link that was recommended to you? Somebody you’ve just come across or somebody whose knowledge you’ve grown to trust?
Before monetizing your blog, you should always work on creating great free content (to help build trust!) and map out an overall income strategy. Start to think of your blog as not just a hobby, but a business… because once you start earning money from your blog, you are no longer a hobby blogger, you are operating a small business.
With that in mind, here are some of the most lucrative ways to start to make money from your blog, and they don’t involve setting up CPC ads (more on that later…):
Digital Goods
Selling digital goods is like the holy grail of blog monetization. Everywhere you look, there are bloggers selling downloadable content like templates, stock photography, graphics, software, and the list goes on. The reason is because it works! That is, if you are offering something of value.
Based on your free blog content and the type of posts you create, you can try to come up with a product that connects with your audience and then advertise that product on your blog.
Education/Learning
Once you’ve built up trust and have consistently shared your expertise on a subject with your audience, try looking into education products to earn some cash. These include:
- Ebooks
- Courses
- Books
- Seminars
- Coaching
Once again, these products should offer a promise and be something that your ideal reader would want. Use your skills and expertise in a certain area to teach others your ways! Don’t even worry if your educational idea has been done already because there are so many different perspectives and ways to learn. What makes your unique? Use that and go with it.
Physical Goods
Physical goods require more effort than digital and downloadable goods and can include things like:
- Clothing
- Handmade goods
- Art
- Equipment or supplies
- Food
- Electronics
Creating a shop that ties in with your overall blog theme and content is good practice and can be advertised on your blog to drive sales. Showcasing your physical products in blog posts regularly can also help improve awareness. Think about sharing your behind-the-scenes process, or offering advice within your posts that can be linked to your own products in a relate-able way.
Services
If you don’t have a digital or physical product to sell, how about a service? You can take your skills and package them into a unique service that offers your audience help in a certain area. Some ideas include:
- Marketing
- Design/art
- Copyrighting
- Virtual assistance
- Book formatting
- Financial
Think about what your readers might benefit from and how you can be of use to them. Offer lots of value and don’t ever price yourself low just to “beat the competition”. You don’t have to… you are worth it!
Someone else’s products
If you don’t have any physical, digital, or service products to offer, try making money from someone else’s products instead. This comes in the form of affiliate marketing and can be a huge money-maker if you choose your partnerships correctly.
How this works is you get a commission from promoting and selling items as an affiliate. The companies you choose to promote must align well with the type of content you produce to make the most impact. If you can somehow incorporate affiliate links to their products in your free written blog post content as “recommended by you”, you’ll increase the chances of making money from single posts.
Affiliates are different than CPC ads (like Adsense, for example) in that you are actually promoting a single, specific product or service and encouraging your visitors to buy it. You often make much more money through affiliate marketing than banner ads because you have complete control over the promotion aspects.
Selling Advertising (not monetizing with CPC ads)
Selling advertising to individual businesses is a proven way to make a little extra pocket cash, though it might not be the best option in the long run. When starting out, a lot of bloggers will accept paid advertisements on their sites to test the waters and see if their blogs can actually make them some money. While this is a good option for some, it can also be much more effective to advertise your OWN products in place of those ads. Sending someone away from your site and onto someone else’s is never a great idea, especially when you are trying to sell your own products/services as well. Think about this option carefully to determine whether or not it will work for you.
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