Business strategist +consultant
Lead magnets can be powerful tools for any business, big or small. They establish credibility, they educate your customers, and of course, they help you collect valuable leads. They’re like a gift that keeps on giving. After you put in the initial effort to create one, promote it, and keep it optimized, you can reap …
The idea of a high-value lead magnet that can get you leads and grow your email list in your sleep can be exciting. But we all know that in the fast-paced world of marketing, efficiency and economy is of the essence. Some of the following high-value lead magnet ideas are quick because you can repurpose …
I help marketers understand and leverage seemingly complicated marketing technologies to reach and appeal to their audiences. Lead generation can be pretty complicated and isn’t something everybody gets right, especially if they are in the early stages of digital marketing. I love showing people how to build up their email list and I am going to share …
If the question of whether bloggers make money online or not has been bugging you for some time, the short answer is yes, you can make money blogging. A report from Glassdoor showed that established bloggers could earn anywhere from $19k to $79k a year, with most of them making around $24k a year. Another survey from Blogging.com also revealed …
If you aren’t very familiar with Pinterest yet, it is a platform for collecting and arranging your favorite images and ideas. To use Pinterest benefits go well beyond creating aesthetically pleasing boards. Over time Pinterest has flexed its muscles and positioned itself as one of the most powerful visual search engines on the web. In …
Social media marketing is one of the most effective ways to raise brand awareness and lead people to your company. Executed well, it can help you create a solid community, grow your business and enjoy success. At the same time, there are also certain problems that need to be taken into account and obstacles that …
Validating your book idea seems like it should be an easy feat, right? I mean, you’ve already got the book idea, that’s the hardest part. Surely validating your book topic should be easy… ah, no, unfortunately, it can be quite a daunting task, particularly if you’ve never had to do this. I mean, you’re an …
Protecting your personal brand essentially means protecting your reputation, and it mostly refers to your online presence. When you type your name into Google, LinkedIn, or Twitter, for example, that’s your personal brand. If your Twitter picture is you falling down drunk then you may want to rethink that choice. However, sometimes your personal brand …
There are tons of different ways to promote a podcast. Some are fairly easy and don’t require a lot of effort, while some might take a bit more time. I’ve tried to include a variety of different podcast marketing tactics so that you can pick and choose what makes sense for you. I recommend choosing …
Are you ready to start your podcast? In this post, I guide you through the process of launching your podcast successfully, so that you can make the biggest splash possible on your launch week. Podcasts are huge nowadays. It seems like there are podcasts for every subject. In this post, I am sharing exactly what you …
