Business strategist +consultant
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Email marketing is a polarizing topic. Some marketers claim it’s dead, while others say it’s the most valuable channel available. In this post, I’ll outline the benefits and some tips to accelerate your email marketing performance. Building Your Email List Email marketing only works if you have enough people to send email to. Smith outlines …
We constantly talk about testing email headlines, email layouts, emails for mobile, and email timing. But, what about looking at what we’re actually sending our subscribers? Would you read your own emails? Here are 7 ways to energize your subscribers: #1 – Do not talk only about your services. According to recent research, we humans spend …
Picture your website traffic as a big funnel. At the top of the funnel is all of the raw traffic that comes to your site. The next level down in the funnel is narrower, and these are only those visitors who’ve interacted with your brand in some way (e.g., by reading your blog, following you …
I rave about email marketing all the time. But I need to shoot straight with you about email marketing lest you think it’s some holy grail of marketing. Your emails are useless unless they actually make it to the user’s inbox. Let me state that another way so you don’t miss it. If your emails aren’t …
