Business strategist +consultant
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Before you write blog posts for the masses, before you apply for those positions, before you even set up your LinkedIn profile there is one thing you should do – craft your very own personal brand statement. Your bio, elevator pitch and any other descriptive text about you will invariably start out with your personal brand statement. What …
“I look at myself as a brand.” Personal branding is how you see yourself, and therefore, the content you create, will dictate how you will handle your online existence. It will determine whether you’ll have multiple social accounts and how you will approach your blog content. What Is Personal Branding? Wikipedia has some interesting language when talking about what …
Brand storytelling is an ongoing conversation between a company and its customers. Brand backstory, on the other hand, is a foundation. It’s the tale of what came before the hit blog or product. It’s the story of why the company is what it is today. Compelling backstories are the roots from which brand lore grows …
I have put together a first-rate email course about personal branding called Define You Brand. This course includes workbook, video and a PowerPoint presentation on personal branding (this article was based on that presentation). If this topic is important to you, I suggest you check out this FREE course (get the free course here). 15 …
Humanizing a brand simply means trying to interact with each customer on a personal level. But for a company to implement that style, there needs to be a shift in how it responds to customers, particularly via social media. Do you want to build stronger relationships on social media? Do you know where to start? Engaging …
Do you want to build a personal brand? Interested in ways to differentiate yourself from others? Social media is a great way to develop a personal identity, establish a reputation and stand out in your industry. In this article you’ll discover 7 Way to Grow Your Personal Brand With Social Media. Why Personal Brand? To understand personal …
An interactive website is a necessity for today’s businesses what with a majority of prospective clients searching online for services. Your website is an integral part of your brand identity and is crucial for your online marketing, content marketing and social media marketing efforts to succeed. If you are a website designer entrusted with the responsibility of …
One of the most difficult aspects of running a business is clearly defining and communicating your brand: you want to be attractive to diverse consumers, so having a broad and ever-changing brand may seem like an enticing strategy. However, having mixed messaging can be confusing and ineffective when targeting your most valued clientele. Not only …
Brand Taglines are memorable phrases often used in conjunction with company logos and in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product or brand. But how often do you see “serving you since 1982” or a similarly canned slogan under a beautifully designed logo? Too …
When business growth stagnates, talk inevitably turns to increasing advertising, website redesign, lowering fees, etc. to earn back former clients and entice new prospects. All of those tactics can be effective, but only if they send the right message to your audience. So, if your company has slowed, referrals aren’t as strong as they once were, or you’re having …
