Business strategist +consultant
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Many people think that a writer’s best friend is the dictionary, but I respectfully disagree. The true holy grail is the style guide—and the same is true for anyone working in social media. For new employees, a social media style guide offers the answer to almost any question imaginable. It also offers guidelines that can …
Hey friends! When I started out as a blogger and business owner, I was one of those people who tried literally every strategy she came across, especially on social media. Some of the advice I discovered was great, while other bits were kind of awful. I tried it all anyways and in time was able …
For many years of my life, I tried to find a way around the writing process. I figured if I just worked hard enough to do it right the first time, I wouldn’t have to revise it. Of course, if I was truly talented, I wouldn’t have to waste any time prewriting either. After all, …
Running an interview podcast has many benefits, but there are downsides too. One is being faced with the challenge of constantly having to secure podcast guests for your show. Where do you start? Where should you look? How do you know who to approach? And how do you go about contacting someone with an interview invitation? …
Choosing what to name your podcast is a hugely important part of the planning and launching stage. You can have the best content and audio quality in the world, but a poorly named podcast can prevent most of your target audience from ever hearing it. So what makes for a “good” podcast name? What factors …
One of the big problems facing businesses is the struggle to be heard in a crowded marketplace. There’s a medium out there that excels at this, and it’s called podcasting. Let’s see if it would work for you: What is it? Podcasting is just one aspect of content marketing, which includes blogs, social media and …
If you haven’t started your own podcast yet, odds are you’ve thought about it. Podcasting is awesome because people can tune in on the go — in their cars, while washing dishes or mowing the lawn. On top of this, many of us feel comfortable “just talking” instead of sitting down to write a blog …
It is no secret that growing an email list is a crucial aspect of any successful business. With social media algorithms changing constantly, it is vital we build and nurture an email list that will not only grow in numbers, but also convert in sales. I wanted to share with you today how to grow …
So you’ve started an email list (high five!), you’ve added an opt-in box to your site, and you’re excitedly refreshing your email account waiting for that number to grow, grow, GROW! And . . . it’s not. You get 3 subscribers and then lose 2. Gain 5 more. Lose 1. What about those hundreds of …
I’ll admit, When I get good advice or learn about a strategy I think I could use, I take action and implement it right away. Up to this point in my business, I’d think that being an action-oriented do-er has definitely served me. I’ve been able to bypass the traps of over-thinking, over-planning and aiming …
