Business strategist +consultant
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When you’re first launching a business it can be difficult to know where to spend money, where you can save money, and how to get a little scrappy. So, how do you build an amazing brand when you have zero budget? Here are my top ten ways below. Dig in. Treat your domain name like …
Branding is key to making stock photos fit in seamlessly with your business. Whether you are using them on your website, blog, social media or promotional stationery, you can make stock photos your own by making just some small changes. Why Brand Stock Photos? Some stock photo companies sell the same photos over and over …
As an entrepreneur it’s easy to think about branding your business. What are your fonts going to look like? How do you talk about your business? What is your logo going to be? But oftentimes the last thing on your mind, but also one of the most important is…how are you branding yourself? Branding yourself …
Are you currently using social media for your creative business? In this day and age, you might be surprised to know that many online business owners still aren’t investing the time they should into social media. Many of them feel like they don’t have time to dedicate to all the platforms out there, while others …
A successful social media strategy can be a pretty powerful thing for your business. It can help you drive traffic to your website, land clients and customers, and establish yourself as an authority in your field. However, in order to do all of those things, you need to actually have a strategy and a purpose …
Do you put real thought and effort into your social media updates? Or do you find that you just schedule posts at random? Posting any old update is not a social media strategy. What you post on social media should serve a purpose and help you meet your goals. You need to have a plan in place …
Besides my other goals for this month, one other thing I want to focus more on is social media. Social media has become the top traffic referral for my website since late last year. (With Pinterest is at the very top of that list.) And I want to make sure I’m getting the most out …
Images are becoming an ever important part of a marketing strategy but developing a strong image for your brand on social media can be a challenge. With your website, you design a page and that’s it until you make a change. With social media, you constantly post new material every day. So how do you do …
In today’s competitive marketplace, entrepreneurs—tasked with raising capital, attracting talent and getting their businesses off the ground—are up against a staggering statistical fail rate. But by following some basic principles related to design, marketing and user experience—basic creeds of branding of some of the most powerful businesses out there—you can increase your odds of starting …
Having images on your website is a big deal. Humans process images 60,000x faster than text. As online business owners, we know that a picture is worth a thousand words. We know we have to invest in high-quality images to help take our website and online presence to the next level… which is why …
