Business strategist +consultant
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Branding is the key to differentiating yourself from hundreds of people who are doing the same thing that you do or selling the same thing that you sell. It’s about providing an experience and presenting your offerings in a way that makes your audience feel like they know you. Brand photos also help to create …
Making the decision to rebrand your blog or business is not an easy call. You need to invest time and money to get the results you want and sometimes just taking action can be stressful. The are several factors of a successful brand building: colors, typography, logo, illustrations, icons, values, mission statement, voice… the list goes on …
Since I started blogging a 10 years ago, the style of the blog post images I use has changed a lot. I went from having a minimalist style, to very colorful and now more feminine. I’ll admit it, it took me some time to finally find that style that truly reflects both my personality and what …
Whether you are a blogger or business owner, having a clear brand identity can help you reach your audience and create emotional connections that take it to a whole new level. But how can you really make your brand stand out? Let me tell you that one of the best parts of working on a …
Brand designers have their own jargon: specialized terms that convey specific elements and steps within the branding process. However, if you’re not an experienced designer, you might not be clued into what each of these means. To get a good start understanding about how designers go about creating brands, and how companies can best market …
Now, to be up front, I love branding. I spend hours looking at inspirational logos on Pinterest, I am constantly amazed by the number of beautiful color palettes people can invent. I love it. But back when I first started blogging, if you had said the word branding to me, my mind would have instantly …
Let me tell you a story. Once upon a time, a business owner tried to promote his business on every social media platform that he could get his hands on. He spent day after day tirelessly creating post after post and publishing them to not one, not three, not even six, but ten different social media platforms, …
First, let’s look at what on earth a social media library is. Is it a place to check into where you can pull social media posts off the shelf? It sort of is. A social media library is a database (library) full of social media posts, status updates, links and other content that you may …
There are so many articles that tell you statistically what the best times to post all of your social media updates are. But what about you, individually, and your own social media? How can you tell when your own followers are online and most likely to engage with your posts, rather than just following statistics? Luckily there …
I write a lot about online marketing and social media and I love watching what everyone is doing. It’s so inspiring what some are putting out there, and then it’s sad to see others struggle. Social media is a wonderful tool for business, but it can also be quite overwhelming and confusing. I see some …
