Business strategist +consultant
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Email marketing is a polarizing topic. Some marketers claim it’s dead, while others say it’s the most valuable channel available. In this post, I’ll outline the benefits and some tips to accelerate your email marketing performance. Building Your Email List Email marketing only works if you have enough people to send email to. Smith outlines …
We constantly talk about testing email headlines, email layouts, emails for mobile, and email timing. But, what about looking at what we’re actually sending our subscribers? Would you read your own emails? Here are 7 ways to energize your subscribers: #1 – Do not talk only about your services. According to recent research, we humans spend …
Picture your website traffic as a big funnel. At the top of the funnel is all of the raw traffic that comes to your site. The next level down in the funnel is narrower, and these are only those visitors who’ve interacted with your brand in some way (e.g., by reading your blog, following you …
I rave about email marketing all the time. But I need to shoot straight with you about email marketing lest you think it’s some holy grail of marketing. Your emails are useless unless they actually make it to the user’s inbox. Let me state that another way so you don’t miss it. If your emails aren’t …
It may seem like everyone has an email list these days, but we still learn about seasoned businesses that are looking to build a strong list. Then there are new businesses that are just getting started. We also run into digital marketing agencies that have clients who want to start building an email list but aren’t sure …
Deciding on a color scheme is an essential step in building your brand! Different colors evoke different emotions and feelings, so it’s important to keep this in mind when choosing colors to represent you. The perception your audience has of your brand will be influenced by your color choice, so here are a few tips …
One of the most interesting projects that a graphic designer can take on is designing a logo. It can be daunting (and stressful) to come up with logo options based on market research, and stumble upon some “design magic” through the exploratory process. Narrowing it down to a final approved logo and then seeing it out …
Are wondering how to get more Pinterest followers? Are you looking to increase your Pinterest engagement and drive traffic? In this article, I’ll share 10 tips on how you can get more Pinterest followers and promote your business. Why More Pinterest Followers? More Pinterest followers can help you get more likes, repins, comments, clicks and impressions. This …
It has never been easier OR more difficult to own and operate your own business than it is today. The web has completely transformed the way that we all do business. Now, for the first time in human history, it’s possible to start up a global operation with nothing more than $15, a domain name, …
Whether you run a business, create art, or communicate ideas, your brand is the most important thoughts and images you have at your disposal. Branding is also an interesting idea. Your branding incorporates intentional choices you’ve made about how you portray yourself (your logo, colors, your “voice”), and combines it with things that are outside …
