Business strategist +consultant
Browsing Category
With every industry growing more and more crowded with competition, it is vital for business owners to cope with the latest trends in order to make the most sales and profits. Gone are the days when a marketing strategy involved nothing more than handing flyers and free samples – today, it’s all about digital marketing. …
If you’re not driving the traffic you won’t get the sales because sales don’t typically happen on social media platforms. #1 – Go to Buzzsumo and type in a search based on content you are interested in. Buzzsumo will then show you a list of relevant content with the most shared content appearing at the top. #2 …
Hashtag can be found everywhere on both Instagram and Twitter, and occasionally on Pinterest. As an avid Twitter, I’ve often wondered how come they’re not as prevalent on Pinterest. Perhaps there’s a marketing opportunity to exploit. But would it be worth the effort? Initially my research into the topic yielded conflicting advice with people falling either into …
Virality is not completely in your hands. Your audience has a big role to play. What you can do, though, is make it more likely to go viral. In order to do that, you’ll need to understand the nature of why people share content. Why Do People Share Content? What gets shared, and why? Is it a LOLcat …
Each social network appeals to a specific audience. It makes sense, then, to choose the networks you use super strategically to reach the right people. While Twitter and Facebook are solid social networks, depending on your purpose, you may have more success using networks that help you even more with visual marketing, like Pinterest. Pinterest is great for …
Regardless of what type of businesses you are in if you can find a way to be successful on Pinterest it is in your best interest to do so because Pinterest is driving more buying traffic to businesses than any other social media platform including Facebook. Shoppers are on Pinterest so you need to be there too, …
Most entrepreneurs don’t have trouble recognizing why branding is important; they have trouble knowing where to start. Last week I covered the why of branding, but today I’m getting practical with the how. Here are 10 steps for creating, refining, and implementing a streamlined brand. 1. Write your mission statement Your mission statement defines the purpose of your …
Who makes your favorite shoes or outfits? What beverage calls your name when you need a pick-me-up? Whose movies won’t you miss? Whose help do you seek when you want a project done right, at home or at work? All of these questions involve your reactions to a particular brand — a collection of assumptions …
Personal branding is one of the most overlooked aspects of social business and social media. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. Think about this… When …
Patience is one of the hardest things to have when it comes to building online communities. Many business leaders want to believe it’s as easy as creating a Facebook page, combined with asking (or begging) for likes and within days they’ll have an instant community. The truth is that communities take time. Just like relationships …
