Business strategist +consultant
Browsing Category
It has never been easier OR more difficult to own and operate your own business than it is today. The web has completely transformed the way that we all do business. Now, for the first time in human history, it’s possible to start up a global operation with nothing more than $15, a domain name, …
With every industry growing more and more crowded with competition, it is vital for business owners to cope with the latest trends in order to make the most sales and profits. Gone are the days when a marketing strategy involved nothing more than handing flyers and free samples – today, it’s all about digital marketing. …
If you’re not driving the traffic you won’t get the sales because sales don’t typically happen on social media platforms. #1 – Go to Buzzsumo and type in a search based on content you are interested in. Buzzsumo will then show you a list of relevant content with the most shared content appearing at the top. #2 …
Hashtag can be found everywhere on both Instagram and Twitter, and occasionally on Pinterest. As an avid Twitter, I’ve often wondered how come they’re not as prevalent on Pinterest. Perhaps there’s a marketing opportunity to exploit. But would it be worth the effort? Initially my research into the topic yielded conflicting advice with people falling either into …
Virality is not completely in your hands. Your audience has a big role to play. What you can do, though, is make it more likely to go viral. In order to do that, you’ll need to understand the nature of why people share content. Why Do People Share Content? What gets shared, and why? Is it a LOLcat …
Each social network appeals to a specific audience. It makes sense, then, to choose the networks you use super strategically to reach the right people. While Twitter and Facebook are solid social networks, depending on your purpose, you may have more success using networks that help you even more with visual marketing, like Pinterest. Pinterest is great for …
Regardless of what type of businesses you are in if you can find a way to be successful on Pinterest it is in your best interest to do so because Pinterest is driving more buying traffic to businesses than any other social media platform including Facebook. Shoppers are on Pinterest so you need to be there too, …
Humanizing a brand simply means trying to interact with each customer on a personal level. But for a company to implement that style, there needs to be a shift in how it responds to customers, particularly via social media. Do you want to build stronger relationships on social media? Do you know where to start? Engaging …
One of the most common questions I get asked is, “how do I use Twitter?” Luckily for you, I’ve been around the Twitter block a few times, and have some useful answers to help you grow your blog or business using Twitter. Want to know the deets? You got it. 1. CREATE A CUSTOM PROFILE PAGE BACKGROUND Since …
How to use Pinterest for your business I’m really excited about this! This is going to be a step-by-step training/tutorial AND a strategy session, and you really don’t want to miss it. Discover a Proven System for Using Pinterest to Attract More Customers! If you are a small business owner, startup founder, author, or …
