Unlike Twitter, or Facebook where identities are not able to contribute to single stream, Pinterest is truly amazing in this manner. Group Board on Pinterest can be created where multiple Pinterest users can contribute to the board.
Some of these group boards on Pinterest have tens of thousands of followers. For example Michael Wurm ’s group board about The 12 Day of Christmas has close 1,231,989 followers. I would definitely say that’s a fair number of followers.
But I should caution, that that’s not a typical number of followers for most group boards.
About Group Pinterest Boards
Group Boards amplify Pinterest for you. Active Group Boards can expose you to pins from thousands of pinners and get your pins seen by a much wider audience. Pins from Group Boards on Pinterest show up in the stream of all of its members and followers, giving your pins to Group Boards on pinterest much broader exposure than if you pinned them to your own board.
What are the benefits of joining a group board?
The major benefit of joining a group board is exposure of your pins.
If you’re starting off with Pinterest and one of your major objectives is to drive more traffic to your site, then group boards are a magnificent way to go to help you achieve that goal. The reason why this is so effective is because your pins are exposed to a larger audience.
Pins that are shown to 100 followers won’t get the same exposure as one with 2000 followers. To build your own account to 2000 followers could take months. So being part of a group board is a real time saver for new users of Pinterest.
Could you imagine the idea of a Twitter group that exposed you to 20,000 people? That would be insane.
A second benefit of group board is that they can help grow your followers more quickly.
Over time as you start to post content onto the group board, other people who follow the page will also start seeing your pins. If you become a regular, and you’re providing great pinnable content, some of yours, and some from other people, other followers will take notice, and will be curious to know more about your Pinterest account.
The important aspect is to make sure that you are participating in the community on a regular basis. If you only pin once, then your pin might get the exposure, but you won’t be able to grow followers through the group board.
Where do I find Group Boards on Pinterest?
Finding group boards used to be a headache, but it’s so much easier now. Thanks to the website PinGroupie.com can help you find group boards on Pinterest based on keywords in the description or in the title.
You will also be able to search for group boards based on the number of followers, the number of repins, number of contributors and so much more.
If you’re hardcore, and you want to find out the engagement levels of the actual group board, then take the number of repins that a group board has and divide that by the number of followers, and you’ll know if the group board is quite active.
However you’re only able to search for group boards on Pinterest that have more than 250 followers, 5 or more contributors and at least 50 pins.
How to Join a Group Board on Pinterest
Group Pinterest Boards are Invitation Only. You must be invited by either the owner of the board or one of its members to join the board and be able to pin to it.
Method 1: Get to know the creator of the group board.
The best way to get invited to a group board on Pinterest is to get to know the creator of the group board. Start to pin a few of their pins, and make comments on their pins. By starting that relationship it makes it much easier to get invited.
If that founder of the group board has a blog, then go visit their blog and leave comments on there. This way she will remember you even more.
You can also see if she has an e-mail address in the board description that you can send a message to. Most group founders are weary of spam, and don’t want to have someone come in and not be focused and contributing member, so ensure you give a good reason why you would like to join.
To identify who the founder of the board is all you need to do is look to the very far left icon. This is the user who is the founder.
Method 2: Some group boards will have an invitation method listed in the description
Some group boards will have a way for you to be invited to a group board. This may be in the form of an e-mail or users may request that you leave your request on one of their pins.
Remember to be courteous about your request and to offer a reason why you want to join. Many good group boards are protective of who they invite. And remember they took a lot of time to build up that community, so the least you can do is ask politely and leave a reason why you’re interested in joining.
The easiest way to find out which group boards have their invite instructions in their board descriptions head on over to PinGroupie.com and then hover over the description.
This way you can check if there’s a way to contact the group founder quickly and easily without visiting each group board on Pinterest.
Method 3: Get Invited By Another Member
Technically you can get invited to a group board by another member of that group board. This means if a friend of yours is a member, she can invite you in.
However some group boards don’t permit this, and you can get kicked out for violating the rules. Ensure that whomever you do invite is credible and someone you can vouch for. Your trust is on the line. And when in doubt, double check with the founder of the group board to see if it’s okay to invite others.
A Positive Alternative to Finding Group Boards to Join
Can’t find a group board that’s right for you?
You can always start your own group board. All it takes is that you invite someone who you follow and also follows at least one of your boards.
With the Pinterest messaging system, you can now send that user a message explaining to them that you would like to invite him to the group board and why, and see if he would be interested in joining.
Before, people would naturally get invited, but without a clear explanation of why, it makes rejecting
The main benefit of starting your own group board is that any person that follows that particular group board becomes your follower.
Action Step
Go to the website www.PinGroupie.com, search for group boards that are related to your industry. Always make sure you go and check the group board first to ensure it’s not filled with spam.
It’s not uncommon that people who have started group boards abandon them because they no longer use Pinterest.
Narrow it down to three group boards your interested in joining, and try to contact the group board owner.
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To your success,
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Thank you so much for sharing about PinGroupie! I had never heard of it, and I’m definitely going to look into it now.
Glad I could help Amanda!
Ohmygoodness, this is a lifesaver!! I am ALWAYS looking for more group boards. They are the #1 way to get more exposure. GREAT post! Pinning.
Thanks Chelsea, glad you liked it.
I love to pin stuff but still feel sorta clueless when it comes to doing other stuff on pinterest…so thanks for posting this and giving some info!
Glad I could help Cindy.
Thanks for the link! I just joined my first pinterest group. I need to join a few more…
That’s awesome Christie. Good luck!
Great advice and tips 🙂 Thank you for posting, I’ve bookmarked this! x
Thanks Clairecly!
Great tips! I get so much traffic from Pinterest, so this is worth it!
Glad you liked it Dara.
Thanks for the tips. I’ve been trying to find some group boards for my niche (Disney), but I’ve been finding it hard to get in contact with the creators – they often don’t have anything like a blog listed and don’t even have a message option! I’ll try repinning and commenting on their pins or now.
You just need to keep at it Becky, be persistent.