Validating your book idea seems like it should be an easy feat, right? I mean, you’ve already got the book idea, that’s the hardest part.
Surely validating your book topic should be easy… ah, no, unfortunately, it can be quite a daunting task, particularly if you’ve never had to do this.
I mean, you’re an author, not a marketer, right? Why do you even need to validate your book idea?
Well, my friend. Here’s why: without validating your book idea properly, you could spend your time, money, and effort and get absolutely NO return. Meaning, no-one is interested in your book.
Validating Your Book Idea: How to Know if it’s Going to Work
The following process is the one I follow (and teach inside my 1:1 coaching program, Self-Publishing Mastery) for each book I’m thinking about writing.
Here’s the CliffsNotes version:
- Reviewing Amazon to see if books exist
- Visit Udemy to see if courses exist
- Visit Skillshare to see if courses exist
- Google to see if websites exist
- Use KDPRocket for final validation
Cool? So you’re good to go, right?
LOL, I can hear your scream from here. Ok, enough playing around, let’s get into the nuts and bolts of validating your book idea.
Step 1: Review Amazon
No matter what your book idea is, the first place you should start your validation is on Amazon, particularly if you’re going to use this as your publishing platform.
Start by navigating to Amazon, then the Kindle eBook Store. From there, you want to make sure you locate the best sellers and also make sure that you can see the Kindle categories on the left-hand side.
Start by browsing the categories that your book topic might fit into. Make sure that you’re always looking at the best sellers.
What you’re looking for are books that are similar to your book topic. That don’t have to be exactly the same, but in the general niche that your idea is in.
Found 5+ books? Awesome, you can continue with the rest of the process.
Not finding your book topic anywhere? Then it might not be a good fit for Amazon. Consider either niching down further or refining your idea. Perhaps you need to approach it from a different angle?
Now that you’ve got a few books that are similar to your book topic or niche, it’s time to refine things further and start validating your book idea.
The next part of this process is to look at the following for each book you’ve found:
- What is the book’s sales rank?
- What are the average monthly sales?
How do you find this information? You start by clicking on each book and scrolling down to the “product details” area on the sales page. You’ll be able to see the Amazon Best Sellers Rank (ABSR) as well as the rank in the categories the book is in.
Note down the ABSR number and also the category and category ranks for each book.
Ideally, what you’re looking for are books that rank between 10,000 – 30,000 in the ABSR.
The category information is handy to have when you’re getting ready to publish your book.
To find out the average monthly earnings for each book, take the ABSR number for each book and plug them into the Kindle Best Seller Calculator kindly supplied by Dave Chesson from Kindlepreneur.
This will tell you how many sales the book is making each day and then from there, you can work out the average sales based on the books price x daily sales x days in a month.
Here’s an example:
Say a book you’re looking at has an ABSR of 24,356. Using the KBSC, you can see that this book gets about 11 sales per day. The book is priced at $2.99.
$2.99 x 11 x 30 = $986.70
This gives you the average monthly sales. You can take it one step further and work out what the author’s royalty payment would be based on the fact that Amazon provides 70% commission on books priced $2.99 – $9.99.
70% of $986.70 = $690.69.
This book is not doing too badly and the author is certainly recouping their publishing costs at this point.
Rinse and repeat for each book you’ve found.
The goal here is to see if your niche is profitable and to make sure that the books are making at least 5 sales per day.
At this point, you could be fairly confident that your book idea is valid, but I like to validate further.
Step 2: Online Courses
The next part of the process is to check to see if there are any online courses on your book topic.
I head over to Udemy.com and Skillshare.com to see what’s available. This is also a great way to find more ideas to include in your book and check the reviews for any gaps that your book could fill.
If I find 5 or more courses on both platforms, I’m confident to move forward with writing the book.
I’ll also save the links to each course so that I can research them further, and look at how they’ve created the course. Then I can decide whether my book will convert into a course as well, later on down the track.
Step 3: Google It
If you’re familiar with keyword research, you’ll know how important it is to check Google too.
This part of the process is really just to confirm that your book idea has ‘legs’ beyond Amazon…
Why would you want to know this?
Well, if you’re looking to build a solid author business, you’ll want to diversify your income at some point. By confirming that people are also interested in your book topic outside of Amazon, you’ll be able to create more content and products.
Head to the Google Keyword Planner Tool. You’ll need a Google Adwords account to access this. It’s free, so go ahead and create one if you don’t have one.
Once logged into Google Adwords, head to the Adwords toolbar at the top and click on “Tools” — you should see the Keyword Planner option in the drop down.
Choose it and then choose the first option “Search for new keywords using a phrase, website, or category”.
Enter in your book topic idea into the first text box and then click “Get Ideas”. The tool will produce a whole bunch of keywords and relevant data.
What you’re looking for is the data on your initial book idea and then on the other keywords provided.
The two data points we want to focus on is the Avg. Monthly Searches and the Competition.
The bid doesn’t matter because we’re not creating ads here.
Download the data to a CSV spreadsheet and then sort the data by searches (highest to lowest).
The competition information will be translated into numbers, with 1 being the most competitive and 0 being the lowest.
What you’re looking for is high monthly search results (anything over 500 is great) with low competition. This would be anything below 0.30.
Medium is 0.31-0.60 and High competition is 0.61 – 1.
Ideally, for your book topic idea, it would be great if you had high searches and low-medium competition.
Save this information for later!
Ok, are you still with me? By now, you might be thinking to yourself, “Surely there’s a faster, better way?”
And you’d be right!
Enter KDP Rocket!
Step 4: Research Validation Tools
If you’re strapped for time or cannot stand spending all this time on validating your book idea, then you’ll love KDP Rocket.
As a beta tester, I fell in love with Dave’s tool. Not only will it breeze through the process of validating your book idea, it will help you identify the best keywords to use in your book description and KDP submission.
It will also help you ‘stalk’ your competition and find out, very quickly, just how profitable your book topic is going to be.
If you grab KDP Rocket, watch the tutorial videos closely as Dave delves quite deeply into the keyword and competition areas, which further validate your book ideas.
KDP Rocket also provides Google search results, so you can skip the step above as well.
My personal KDP Rocket software review is that this tool is completely necessary if you are going to go all in on your author business.
If you’re just getting started, using the steps I’ve outlined above, will allow you to get the information that you need.
The reason I love KDP Rocket a little more than most is because I also use it to help me look for additional keywords for blog post topics. Those Google results are super handy and one of the more underutilized features, in my humble opinion.
A new feature that has been recently added to KDP Rocket is research for your Amazon Marketing Services ads. This feature alone is worth the price of KDP Rocket.
Like I said, if you’re serious about your author business, you’ll wanna check out KDP Rocket.
Dave provides a ton of training videos for using KDP Rocket as well as an AMS course on how to find the right keywords for your ads. If you’re interested in learning more about the Amazon advertising platform, Dave’s course is a MUST. Oh yeah, it’s also FREE
Next Steps
Now that you know how to validate your book topic, and you know that it’s going to work, all that’s left to do is write your book.
Don’t make the mistake I made and skip the validation process. It’s a painful realization that no-one wants your book. If I can help you avoid that pain, I’ll happily do that.
And if you are ready to take things to a whole other level and go “all-in” on your author business, I’d love to work with you one on one inside my Self-Publish Mastery Author Coaching program.
You can learn all about that here:
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To your Success,
Martine
