Pinterest is the most powerful tool out there for drawing fresh faces to your website. But dominating Pinterest doesn’t happen by accident.
Let’s say you’re pinning your favorite bits of the web consistently, with your readers in mind. And you’re following the most influential pinners, so you have the inside scoop on what’s hot right now. And you have a steadily growing number of people following your pin boards.
But how many of your Pinterest followers are making the connection to start following your website ?
I’ll give you a hint: it starts with your profile.
If your Pinterest profile isn’t working for you to direct more people toward your website, then you’re missing out on a FREE portal for introducing people who already like your style (they’re repinning your pins, aren’t they?) to your website.
5 TIPS FOR GENERATING TRAFFIC FROM YOUR PINTEREST PROFILE
Business Name
Your business is displayed below your profile photo on your profile page. Up to 25 characters will be displayed. If your name exceeds 25 characters, an ellipsis (aka three small periods “…”) will show.
By optimizing your username with descriptive words, you will make your profile more search friendly to other Pinterest users. For example, XYZ Design might put, “Marketing with XYZ Design”.
Does your descriptive name exceed the 25 character limit? Don’t worry. Your full name will be displayed elsewhere on Pinterest.
Your Profile Photo
Your profile picture appears at the top of your profile page. It also appears on your pins, boards, comments, and messages.
What should you use for your profile photo – a logo or your face? It depends. Is your business’ identity associated with a single individual? Great! Use their face. Be as personal as possible. However, if your business’ brand represents more than one person, it’s better to use a logo.
No matter which way you go, you want to be consistent across all social media platforms. You should use the same profile picture on Pinterest as you’re using on Twitter, Facebook, LinkedIn, and Google+.
If you don’t have a good photo, get one. Your profile picture should convey something about you. Are you the pleasant, grandmotherly type? A cute, quirky crafter? A decorator with style emanating from your pores?
Give Your Pinterest Profile Description some Zest
Below your business name, there’s a space where you can share a description of your business. You’ll want to describe what you do and what kinds of things you plan on pinning.
Your “About” page is the second-most visited page on your blog, right after the home page. And with Pinterest, you can have your About section front and center!
Now, granted, you’re limited to a single paragraph, but that’s 200 characters that can give your potential readers insight into what makes you unique. Give them just enough information to be curious. Make them want to find out more about you by visiting your blog – and don’t forget to include your website’s URL in the About paragraph. It won’t hyperlink, but it will point the way for your Pinterest followers to find out more.
Location
Your location tells other Pinners where you’re from. This is very important especially if you have a physical storefront or you only service your small town. However, Pinterest recommends you get no more specific than the city in which you live. You also have the option to leave this field blank.
Connect Your Facebook & Twitter Accounts
Don’t leave out your Facebook friends! If they’re following you (either personally, or via your blog’s Facebook page), they’ll probably be interested to see what you’re looking at! Pinterest has a feature (under “Settings”) where you can toggle on “Publish activity to Facebook Timeline.”
(And do I need to say this? Don’t forget to hit “Save Profile” before you leave the Settings page!)
A Keyword Optimized Pinterest Profile can Help with SEO
One of the great benefits of having an active Pinterest account and a relatively low competitive search term is that it can help you land on the first page of Google search results more easily than if you tried with a website.
Not only will an optimized keyword profile help with you Pinterest results, it can help customers find you on Google as well.
Action Step
Take the time to look over your Pinterest account name and see if there are any keywords that you can add to your Pinterest account. My suggestion is to have at least two search terms that you want your Pinterest account to be found for.
You can also add a third keyword into your profile if you feel it’s appropriate.
Related Posts:
- How to Find and Join a Group Board on Pinterest
- How To Make Profits On Pinterest
- 7 Powerful Tools To Improve Your Pinterest Marketing Strategy
Are there any tips and tricks about Pinterest that you would like to share? Don’t hog it all up like it’s the last bottle of water on a deserted island, share it in the comments!
Want to learn more about how to boost revenue, and grow your followers on Pinterest? Then join the Profits on Pinterest. This is the ultimate Pinterest marketing course for small business owners and marketers.
What makes this course different is that it’s updated on a regular basis and offers lifetime access.
To your success,
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Great tips, thank you for sharing!
Glad you liked it Shannon!
These are great, I need to add some descriptive words to my business name. Thanks for sharing- I’m gonna go check over my board now and make sure I’ve done these things!
Awesome Kelly! tell me how it turns out.
Great tips. Just started playing with SEO on my blog, will have to look into it for Pinterest.
Pinterest is worth taking a look into.