Business strategist +consultant
Browsing Tag
An interactive website is a necessity for today’s businesses what with a majority of prospective clients searching online for services. Your website is an integral part of your brand identity and is crucial for your online marketing, content marketing and social media marketing efforts to succeed. If you are a website designer entrusted with the responsibility of …
One of the most difficult aspects of running a business is clearly defining and communicating your brand: you want to be attractive to diverse consumers, so having a broad and ever-changing brand may seem like an enticing strategy. However, having mixed messaging can be confusing and ineffective when targeting your most valued clientele. Not only …
Brand Taglines are memorable phrases often used in conjunction with company logos and in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product or brand. But how often do you see “serving you since 1982” or a similarly canned slogan under a beautifully designed logo? Too …
When business growth stagnates, talk inevitably turns to increasing advertising, website redesign, lowering fees, etc. to earn back former clients and entice new prospects. All of those tactics can be effective, but only if they send the right message to your audience. So, if your company has slowed, referrals aren’t as strong as they once were, or you’re having …
As a Business Coach I get a lot of frantic calls from clients asking me to troubleshoot them out of their troubles. So, I know some of you are asking … who cares? You will care once you understand the methodology of troubleshooting and how that can help you hack into your perfect brand. The …
As a graphic designer I loved the idea of creating a cohesive visual representation of a business through fonts, colors, graphics, illustrations, and patterns. The organization and strategy behind it all was right up my alley. But I never understood just how valuable brand design was until I started M.A Enterprises. While blogging, marketing, advertising, …
Branding is a subject that’s frequently referred to and rarely defined. It’s an area that many business owners and bloggers are familiar with and understand the need for, but they may not be able to clearly define it or explain its importance. So today I’m breaking down this familiar topic to answer some key questions: What is …
People have always had “personal brand”—everyone who knows of famous women like Oprah Winfrey, Gloria Steinem, or Mother Theresa can describe who they are, what they valued, and their life’s mission. Although the concept is not new, the term “personal brand” has become a buzzword only recently. So what is it, exactly? Your personal …
